Jon Radoff’s Entrepreneur 2.0 Blog

It used to be that machinima (the creation of stories and videos by using the content within videogames) was the domain of geeks. That started to change with the South Park episode featuring World of Warcraft–but lets face it, South Park already has a lot of geeks watching it.

Conan O’Brien did a segment containing a machinima based in Grand Theft Auto IV. You can view it below:

I don’t know what the geek-viewing public of Conan O’Brien’s audience is, but it strikes me that machinima–and video games in general–just keep getting more mainstream.

In other news, Grand Theft Auto was played by 30% of 360voice.com members on day 1 of its release. That’s an amazing amount of market penetration!

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I mentioned yesterday how Marvel was threatening to sue TechCrunch over their Iron Man screening. It looks like it’s all over–there is a post from Marvel’s attorney on the TechCrunch blog, displaying a hip and self-deprecating way to back down in style.

I was concerned for Marvel. I don’t care for their legal strategy, but I’m a lifelong fan of the Marvel universe, and I was worried they were setting out on one of those backbiting, anti-fan crusades that can haunt you for years. There’s a huge risk anytime you take legal action in cyberspace that you’ll cause far more damage to yourself through negative PR than you’ll ever gain through your the courts–just consider RIAA’s ongoing self-inflicted smear campaign, or last year’s attempt to suppress the AACS encryption key used on HD-DVD players.

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For the blog specific to my company, check out GamerDNA, my new startup. The content of this blog is going to be more about my occasional observations about technology, entrepreneurship, games and social media–stuff that doesn’t really fit into the corporate blog.

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