I was quoted in the Boston Sunday Globe in an article by Scott Kirsner on virtual goods. My excerpt from the article:
“The most important factor in any online game or social network is the user engagement – the addictiveness and the fun factor,’” says Jon Radoff, chief executive of GamerDNA, an online community for gamers based in Cambridge. “If you can combine that engagement with a high desire for virtual goods, then you have something that is both a good experience for the user, and also monetizes well.”
That’s right. Online experiences actually need to be fun to make money. Surprisingly, it isn’t clear to a lot of people rushing into the online game space that this is important.
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