Distributed Community and TweetMyGaming.com

by Jon on June 4, 2009

Destination websites are hard to scale large enough so that they can become successful businesses. Really hard. But if you expand your thinking, and challenge yourself with, “how can I be more than a destination?” you can unlock immense value.

One of the biggest opportunities is for certain websites to become a platform for distributed community on the Web. What that means is making it possible to consume your content or application from many different distribution points.

One of the reasons Twitter is so successful is because they’ve achieved that. Twitter has worked its way into things as wide-ranging as CNN and GamerDNA and has even spawned a whole new group of desktop applications.

Our core mission with GamerDNA is to help gamers find out what’s really happening in the games they’re interested in playing. That’s why we’re building the Helix API, which makes it possible to dig into the same real-time gameplay trends, player information, etc., that we’ve built the GamerDNA service with.

Yesterday, we launched TweetMyGaming — which carries on our core mission in a new way. We want everyone to learn about the buzz surrounding games they might be interested in playing, and to do that in whatever community you participate in. For us, the latest community is Twitter. Using a combination of the GamerDNA and Twitter APIs, we can surface conversations on Twitter around games that we know are being played and talked about–revealing trends in conversations, and allowing you to drill-down into game-specific conversations. We’ve gotten some great feedback on it, and will be adding some of our community’s suggestions in the coming revisions.

We also think TweetMyGaming represents a new type of application. Mashups have been popular for combining data from multiple sources around a specific context that streamlines the process of consumption. TweetMyGaming is what I’ll call a “real-time mashup,” which is built upon multiple real-time APIs, where the information you view provides some type of new analysis (rather than just a composite set of information) that can only be generated by finding interesting intersections between data and real-time conversations.

Thank you for reading this article. Please follow me on Twitter to hear more from me on innovation, games and entrepreneurship. If you'd like to learn how games can transform your business, also check out my book, Game On: Energize Your Business with Social Media Games.

{ 2 comments… read them below or add one }

John RobinsonNo Gravatar June 10, 2009 at 9:11 pm

I really like the concept of tweetmygaming.com. We are trying to do something a little different at Yourmagz but the line “What that means is making it possible to consume your content or application from many different distribution points” definitely resonates with me.

It’s great to see more people writing about distributed community because it’s going to be the next step. We’re creating a distribution network at Yourmagz which gives users quick access to content and community across social networks, desktop and mobile platforms. Needless to say, I’m thinking a lot about how distributed community will change things.

I’d love to hear more about how you think distributed communities will change gaming.

JonNo Gravatar June 16, 2009 at 11:07 pm

@John Robinson,

I think distributed community has already changed gaming a lot. For one example, let’s take something like World of Warcraft. While the actual game is only played on their servers, Blizzard created systems (such as the World of Warcraft Armory) to enable people to create user-generated content that expands beyond WoW itself. Guilds are an example of user-generated content; they often have their own websites and their own communities which continue to engage with the game even when they aren’t actively playing.

I think we’ll continue to see a lot of openess in game APIs, feeds, etc., that make it so part of the game experience is consumed on websites and mobile devices, enabling the game to become a bigger part of their players’ lifestyles.

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