Guitar Hero, Aerosmith and…7-Eleven Slurpees?
In another example of how videogames have already become a part of mainstream media, there’s a new media campaign that ties together 7-Eleven (the chain convenience store that’s well-known for its “Slurpee” drink) along with Coca-Cola.
According to the original press release, 7-Eleven wants to associate with Guitar Hero to keep Slurpees “cool”–a clever pun, but also a real challenge that’s facing many aging consumer brands.
The key question is whether game tie-ins like this will help up the coolness-factor for a brand like Slurpee, while also keeping games true to their spirit and mission. The opportunity is to build new revenue streams, but the risk is that games might get perceived as just another glitzy way to promote a product. I think it’s definitely possible to craft win-wins, so I’ll be watching this campaign closely.
Another potential opportunity: beyond making Slurpees cool, will this result in any extra sales of Guitar Hero?
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