It used to be that machinima (the creation of stories and videos by using the content within videogames) was the domain of geeks. That started to change with the South Park episode featuring World of Warcraft–but lets face it, South Park already has a lot of geeks watching it.
Conan O’Brien did a segment containing a machinima based in Grand Theft Auto IV. You can view it below:
I don’t know what the geek-viewing public of Conan O’Brien’s audience is, but it strikes me that machinima–and video games in general–just keep getting more mainstream.
In other news, Grand Theft Auto was played by 30% of 360voice.com members on day 1 of its release. That’s an amazing amount of market penetration!
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